E-Commerce FAQ

How do I get customers to visit my site?
You have to work at it. Don't expect customers to come flocking to your Web-store once you set it up. Marketing is the hardest, but most important, part of selling on-line. You can use search engines, banner ads or advertising mailshots to attract customers. You can add content or community features to your site to try and increase traffic, and therefore increase the chance of making a sale. You can use off-line advertising. If you do decide to open up an E-Commerce operation, nine times out of ten it will be the effectiveness of your marketing that will make the difference between success and failure.

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